CEO
01Growth in VIP-segment LTV and retention — a direct impact on revenue and EBITDA without increasing the bonus budget
Value
Highrollers Club is an innovative tool for iGaming operators:
it brings players back, retains them, and drives their growth, increasing LTV and session depth.
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Who It’s For
OPERATORS & BRANDS
CMO
02An alternative retention channel outside the bonus race — reduces reliance on promotions and increases LTV
Value
Head of VIP
03Personalized offers and communications at the right moment — lower churn and higher deposits
Value
Head of Brand
04A physical-VR format most competitors don’t have — sets the brand apart from standard VIP programs and creates a distinctive touchpoint with the audience.
Value
THE PLAYER
VIP player / Highroller
A unique gaming experience — a sense of presence and exclusivity unavailable in a standard online format, and a reason to stay with the brand instead of switching to a different provider
Product
Highrollers Club is a tool for working with the VIP segment of iGaming operators.
High-Value players generate most of the GGR, yet they’re the group that standard bonus programs serve worst — this audience requires a more exclusive approach.
Highrollers Club closes that gap with a solution which systematically grows retention, LTV, and session depth.
01VR experience
A personal VR environment
Live casino, exclusive content, slots, 180°/360° video, and films. This is where session depth and frequency are built.
02Physical touchpoint
A branded VR device
The first touchpoint, one that physically stays with the player and regularly brings their attention back to the operator’s brand.
03Continuous communication
An additional communication channel with VIP players
Personalized offers, a dedicated VIP chat, and push notifications that arrive at the right moment and bring the player back.
Measurable growth in player retention and LTV - without increasing the bonus budget
Our Cases
Case 01 / 02
Highrollers Club × RIOBET
Goal
Increase GGR and engagement among RIOBET’s VIP players through a personalized VR environment, without increasing costs of the classic bonus-based retention system.
Results
Retention78.8%
LTV+X%
ROI+X%
Frequently Asked Questions
Yes.
Highrollers Club adapts to different GEOs: language, content, visual design, and engagement features can all vary by market. Separate user scenarios can be built to reflect the specifics of a given audience and local regulatory requirements.
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Research
Why LIVE Casino Is the Point of Maximum ROI
From market signal to product logic
- Market is growing
- VIP value is concentrated in live
- Live engagement is built around presence
- VR amplifies presence
- Highrollers Club operates at this intersection
The live casino market is growing 10.3% a year and will double by 2033 (Growth Market Reports). That’s not an abstract statistic — it’s a signal that competitors for your VIP players will be investing in immersion exactly here, and the opportunity to be first is narrowing fast.
Source /Growth Market ReportsLive casino already generates the highest margin per session for operators and draws in the VIP audience — the smallest but most valuable group by GGR (SOFTSWISS). That means every percentage point of engagement growth here converts directly into revenue, rather than getting spread out across the entire player base.
Source /SOFTSWISSEngagement in live games is built on presence and the social context of the table, not on speed — which is precisely the quality that VR enhances (Cocos). Highrollers Club doesn’t add another layer on top of your existing retention strategy — it strengthens the core of that strategy, right where your VIP GGR is already concentrated.
Source /CocosRELATIONSHIPS THAT MATTER TO YOUR BUSINESS.
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